Why The Customer Is The Hero Of Your Brand's Story (And Not You) w/ Cassie Tucker
Bippity Boppity BusinessFebruary 04, 202300:42:15

Why The Customer Is The Hero Of Your Brand's Story (And Not You) w/ Cassie Tucker

One of the most common pitfalls that businesses make online is when they make everything about them. Every piece of content they post is about their story, their products, or what they can do, when it should be the opposite.



Instead, your customer should be the hero of the journey. Your business exists because you are there to help them solve a problem, but you are merely the guide. You are Mushu, not Mulan. Genie, not Aladdin. Olaf, not Elsa. You’ll have your moments, but everything you do should be in service of your customer.



In this episode of the Bippity Boppity Business, CAMM Media's founder and Co-Host of the Marketing Happy Hour Podcast, Cassie Tucker talks about the power of storytelling, leading with empathy, and maintaining a positive customer experience.



Cassie also gives us a crash course on the Storybrand Framework, demonstrates how she would rebrand Hades from the movie Hercules, and talks about why we all need to feel that we're part of something bigger than ourselves.