The Magic Of Branding with Media Expert and Emmy Winner Vinnie Potestivo
Bippity Boppity BusinessSeptember 20, 202300:59:01

The Magic Of Branding with Media Expert and Emmy Winner Vinnie Potestivo

“I don’t want people sitting in their seats, watching content. I want people watching short pieces of content and then calling their parents or doing something. I want you to feel compelled, inspired to do something.”

– Vinnie Potestivo



How does a content creator, media personality, actor, or brand get discovered? There are many strategies you can use, but it all comes down to making someone feel a real sense of connection or emotion when they engage with you.



We see iconic brands like Disney do this extremely well, but more independent creators and B2B businesses are learning the power of brand and content strategy in being discoverable.



So, what’s the secret sauce to standing out in the creator economy? How can we make sure our businesses are discoverable in 2023?



In this episode of Bippity Boppity Business, Vinnie Potestivo, a Multimedia Brand Strategist, Advisor, and Talent Development Executive, shares his secrets to discoverability.