In this episode of Bippity Boppity Business, Rita Richa sits down with Nicole Pearl — PR coach, publicity strategist, and a magazine editor and journalist with more than 20 years in the media world (yes, she actually lived the Devil Wears Prada life!).
After building her own personal brand as The Beauty Girl and landing herself on everything from national TV to the Today Show — from a single social post — Nicole now helps small business founders get press without spending a fortune.
This one is for every founder who thinks PR is too expensive, too loud, or just not for them. Using the Fairy Godmother herself as the case study, Nicole and Rita run a live PR “workshop” — breaking down how to find your real audience (it’s right under your nose), the three buckets of modern PR, why going viral is a one-hit wonder, and how to turn one press hit into marketing that never expires.
In this episode, Nicole Pearl & Rita Richa discuss:
00:00 – Intro & Rita sets the stage
03:00 – Why imperfection makes you more likable
05:00 – Elegant Vulnerability explained
07:00 – The Calm Authority framework introduced
08:00 – The painful handshake networking story
13:00 – Cultivating the courage to be disliked
19:00 – Micro moments: what makes a story impactful
24:00 – Written vs. verbal storytelling — different dialects
31:00 – The story bank & balancing authority with relatability
39:00 – The Calm Authority pyramid: Calm → Confidence → Connection → Impact
40:00 – Box breathing exercise
44:00 – What gets Stephanie out of bed every morning
46:00 – Where to find Stephanie + closing
Do you wish to connect with our special guest?
Connect with guest:
Guest LinkedIn: https://www.linkedin.com/in/nicole-pearl/
Work with Nicole: https://stephaniethoma.com
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Connect with Rita:
Visit her website: https://bippityboppitybiz.com
Connect with her on LinkedIn: www.linkedin.com/in/ritaricha
Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting and production company, https://reignitemedia.onepage.me/.
KEYWORDS
Keyword or phrase from headline
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