A veteran of Walt Disney Imagineering, he has led diverse concept, design and construction projects from hundreds of millions to multiple billions of dollars in a wide variety of experience types all over the world.
The requirements for theme parks, hotels and attractions are different than retail, dining, entertainment and cruise ships, however, he applies the same story-based approach to connect the brand to the consumer in lasting ways.
Disney is synonymous with family entertainment, and their parks reflect that commitment to quality.
Whether it's the care taken to create an immersive environment or the focus on customer service, Disney sets the standard for the themed entertainment industry.
For Theron, it's all about creating an emotional connection between the brand and the customer.
That's what innovative design is all about. It's not just about making something look pretty; it's about creating an experience that will stay with people long after they've left your park or attraction. When done right, that connection can last a lifetime.
Want to learn more? Come to our livestream of Bippity Boppity Business this Friday!