How Loungefly Dominated the Disney Merch Market | Disney Business
Bippity Boppity BusinessMarch 13, 202400:00:58

How Loungefly Dominated the Disney Merch Market | Disney Business

Listen in as Rita Richa, host of Bippity Boppity Business, welcomes Liz DeSilva, the Vice President of Creative at Loungefly and the innovative brain behind the accessories, and its extending brands Loungefly Apparel and Stitch Shoppe, to have a magical discussion about the creative process behind turning products into innovative collectibles, that turn customers into life-long fans.

In this episode, Liz and Rita discuss:

Liz’s professional career: From girls’ clothing graphic designer to creative executive
How to keep your team aligned with the mission and vision for your organization while working remotely
The research and design process for a creative campaign
How Loungefly’s creative process works & Liz’s role in it
Business growth strategies they used to grow sales by 132% in 2021
Upcoming Loungefly collections [SanRio Sweet Treats, Care Bears, E.T., Valentine's Day, Disney Princess Castle, & Disney Villains Scenes Collections] past & upcoming (Gaston) & Liz’s favorites from the past

Be sure to stick around for the Disney Rapid Fire Questions segment! You won’t want to miss Liz’s answers!