This does not happen by coincidence! There is a lot of psychological RESEARCH that goes into making Disney the “Most Magical Place on Earth." 🏰
From the way visitors are greeted at the gate, to how staff are trained to interact with guests, EVERY aspect of Disney has been carefully curated to create an experience that will leave you feeling happy and wanting more. 😍
Disney implements strategies based on a theory in psychology called “priming”, which basically means creating certain associations in our minds so that we respond to stimuli in a desired way.
✨ For example, when you hear upbeat music and see employees smiling while entering, Disneyland or Walt Disney World, it primes your brain for happiness and makes you more likely (and willing) to spend money once inside. 💸
✨ Music is actually used throughout the park to create a cheerful atmosphere, and special effects like smells and lighting add extra layers of immersion. 🎶
✨ Swedish researcher Pernille Andersson conducted a study that revealed that listening to different types of music while shopping encourages different spending habits. 🛍️
✨ One study uncovered that specifically, classical music causes consumers to purchase higher-end products and services. 🤑
Using these different methods, Disney creates an enchanting experience that keeps people coming back for more, turning their super fans, into super consumers. 🤩
What is a special touch you incorporate into YOUR customer journey?
Let me know in a comment below! ⬇️
#bippityboppitybusiness #podcast #cx #disney #b2b #b2c #businesspsychology