Join Rita Richa as she speaks with Beatrice Gutknecht, a brand strategy guru, entrepreneur, and host of The Art of Branding podcast. With a passion for breaking free from societal norms and finding unique voices, Beatrice guides us on a journey to uncover the secrets behind creating a brand that stands out.
Beatrice talks about how to define your brand's voice, navigate the world of archetypes, and differentiate your business in a crowded market. By the end, you’ll be floating away with magical, yet practical steps to transform into your brand strategy.
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