If your business disappeared tomorrow, would anyone actually miss YOU? Not your product, not your logo, but your story?
In this episode of Bippity Boppity Business, host Rita Richa sits down with Lauren Passell (founder of Tink Media, an award-winning podcast growth company named after Tinkerbell, and creator of the newsletters Podcast Marketing Magic and Podcasts) to unpack one of the most misunderstood trifectas in business: marketing vs. branding vs. PR.
And they're doing it entirely through Disney.
In this conversation you'll discover:
- Why Genie from Aladdin is your publicist — and why his PR still failed (hint: authenticity matters) [00:22]
- How Sebastian's 'Kiss the Girl' is the most perfect FOMO marketing moment ever written [00:25]
- Why Cruella de Vil has better branding than most businesses on the internet today [00:27]
- The Circle of Life as a community-building strategy — and why consistency is everything [00:30]
- A Lion King 'Remember Who You Are' wake-up call for creators — and for Disney itself [00:34]
- Why starting tiny and fearless beats waiting until you're 'ready' [00:41]
Lauren has helped 300+ creators grow since 2019, and her superpower is reminding creators who they really are. This episode is equal parts business strategy, Disney magic, and honest encouragement for anyone who's ever wondered if their story is worth telling.
Do you wish to connect with our special guest?
Connect with guest:
Guest LinkedIn: https://www.linkedin.com/in/lauren-passell/
Guest Instagram: https://www.instagram.com/tinkmedia/
Website: https://tinkmedia.co/
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Connect with Rita:
Visit her website: https://bippityboppitybiz.com
Connect with her on LinkedIn: www.linkedin.com/in/ritaricha
Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting and production company, Reignite Media (https://reignitemedia.onepage.me/)